The story behind that Doritos Super Bowl ad

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If you haven’t already heard, the Doritos ad in the Super Bowl yesterday caused quite a stir.

The ad – which focused on an unborn baby wildly chasing after a cheesy chip that was being dangled over Mom’s tummy – attracted some harsh criticism from the pro-abortion group NARAL, which accused it of “humanizing the fetus.”

‏@NARAL
#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50

Many Twitter users were quick to respond that NARAL is a bit out-of-touch with reality. It’s totally normal to go into a third-trimester ultrasound appointment and hear the doc say, “There’s your beautiful baby,” and see an ultrasound image that is very clearly a human baby. It’s not “humanizing the fetus”…it’s just real life.

Turns out, the image is more than just realistic. It’s actually real. (With computer-generated movement, of course).  On the Doritos’ Super Bowl campaign website, we find the backstory inspiring the creator, an Australian man named Peter:

“Peter recently had his second child, Freddy, who’s now nine months old. When he was with his wife getting an ultrasound during the pregnancy, an idea popped into his head – wouldn’t it be funny to have a little fun in the hospital room, where everyone is supposed to remain poised, calm and collected. The baby in the ultrasound image is Freddy himself – of course with the help of a little camera magic.”

So the fetus that NARAL accused the commercial of “humanizing” – that’s a little boy named Freddy.

Actual ultrasound image of Freddy from the Doritos commercial.

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